The SMS-Magic platform is now known as Conversive. The rebrand highlights its transformation into a conversation engine supporting compliance, automation, and omnichannel communication at enterprise scale.

Explore the Conversive 2025 Release Roundup to see how customer conversations transformed into a core operational system. Discover new AI, omnichannel, and governance features.

From secure rich media messaging to multilingual Voice AI and workspace sync, here’s how Conversive helped Salesforce teams scale engagement in 2025 without the admin chaos.

From personalization to multi-channel workflows, see how Conversive (formerly SMS Magic) deepened messaging inside Zoho without disrupting how your teams already work.

Explore the top 10 SMS and messaging platforms for business automation. Compare features, use cases, and find the best fit for marketing, support, or compliance-led engagement.

Understand how chatbots and virtual assistants differ in features, intelligence, and industry use cases, and which is better for your business.

Connect calls to customer data inside Salesforce using Conversive’s CTI integration. Improve speed, context, and compliance with this step-by-step guide.

In this interview, Jordi shares how collaboration and trust are powering the next era of telecom, from 5G and IoT to AI-driven experiences. His leadership philosophy blends technical depth with human clarity, offering a roadmap for building smarter, more connected global platforms.

Compare the top AI sales agents of 2025 by features, use cases, and CRM integrations. Learn why Conversive leads in regulated industries like healthcare and education.

Build smarter chatbots that handle support, intake, and reminders faster. Learn how automation works and how Conversive simplifies it for professionals.

Sandeep Kaipu, Engineering Manager at Broadcom, shares his vision for AI-driven enterprise technology, blending technical mastery with transformative leadership. From AI infrastructure and private cloud to fostering innovation across global teams, Sandeep highlights how curiosity, clarity, and purpose empower engineers to create lasting impact.

Conversation design creates natural, human-centered interactions with chatbots and voice AI. By focusing on clarity and empathy, it helps users complete tasks smoothly and builds trust while supporting business goals. This guide covers key principles and best practices for crafting intuitive, helpful AI interactions.

Learn how to connect WhatsApp to Salesforce using Digital Engagement or Conversive’s native integration for automated, compliant, and CRM-linked conversations.

Learn how to send SMS from Salesforce using Digital Engagement, Marketing Cloud, or Conversive's Salesforce-native platform with automation and compliance.

Learn how to send compliant bulk SMS campaigns using Conversive, via its portal or CRM, complete with consent management, personalization, and real-time tracking.

Mila Budylo, CCO at BSG, shares how AI, messaging apps, and customer-first thinking are reshaping the way businesses communicate. From SMS to RCS and conversational AI, she explains why the future of engagement is personal and human-driven.

Learn what conversational chatbots are, how they use AI to simulate dialogue, how they differ from traditional bots, and how to choose the right one.

Discover the 10 best AI chatbots for customer service in 2025. Compare features, use cases, and compliance to find the right platform for your team.

How to personalize every conversation with data-driven messaging across SMS, WhatsApp, and voice, at scale, with full compliance? Let's get it answered!

Learn how to use Salesforce chatbots including Einstein Bot and third-party platforms. Compare features and find the right solution.

Explore the best business messaging apps of 2025. Compare SMS, WhatsApp, and CRM-integrated platforms built for compliance, automation, and scale.

From the early days of telecom to today’s era of AI, fraud detection, and rich customer interactions, Fabio has witnessed the transformation of how businesses engage with customers. In this conversation, he shares his perspective on the evolution of business messaging, the challenges of operating globally, and the innovations shaping the future of enterprise communication at Arelion.

AI in CRM replaces poor customer experiences with faster, smarter, and more personalized service. It helps businesses predict needs, automate interactions, and boost satisfaction, turning CRM into a proactive growth engine.

Conversive acquires emerging Voice AI leader VoxGenie to deliver seamless, multilingual, and multimodal customer engagement at scale.

With 61% of consumers hesitant to trust AI, concerns about privacy, bias, and transparency are growing. Discover why trust in AI is broken, and how ethical design and clear communication can help rebuild it.

In this interview, Eishan shares his views on the transformation of messaging in India, from traditional SMS to RCS and AI-powered customer engagement. Discover key trends shaping the future of telecom and enterprise messaging.

In 2025, AI powers hyper-personalized, emotion-aware CX. Discover 10 trends transforming support into smart, seamless, and human-like experiences, at scale.

AI is transforming customer experience by delivering faster, more personalized, and scalable support. Discover how businesses use AI to predict needs, reduce churn, and create seamless, always-on customer journeys.

Chatbots have revolutionized customer support with AI-driven, 24/7 assistance, improving engagement and operational efficiency. Learn about different chatbot types, essential features, and how to select the perfect chatbot to meet your business goals and enhance customer interactions.

AI is transforming internal CX by automating tasks, enabling faster, more personalized support. It empowers agents, boosts satisfaction, and drives lasting improvements behind the scenes.

In 2025, AI-powered omnichannel customer experience is essential. By unifying data across all touchpoints, AI enables real-time personalization, predictive engagement, and seamless support, online and offline. Businesses using AI deliver faster, smarter, and more human-like experiences that boost satisfaction, loyalty, and revenue. The future of CX is intelligent, integrated, and customer-first.

Voice AI agents are redefining customer engagement by enabling intelligent, scalable, and fully automated voice interactions. Built to handle high call volumes without fatigue, these agents streamline operations, from lead qualification and appointment booking to customer support and order confirmations. With platforms like Conversive, businesses can deploy voice agents in days using no-code tools, transforming how work gets done and freeing human teams to focus on higher-value tasks.

Voice remains our most natural form of communication, and in 2025, Voice AI agents are redefining how businesses connect, solve problems, and scale. Unlike outdated IVRs or static chatbots, Voice AI agents listen, understand, and speak in real time, powered by advanced technologies like GPT-4o, Deepgram, and ElevenLabs. From customer support to healthcare and recruitment, they’re handling millions of conversations, efficiently, empathetically, and around the clock. This article breaks down how Voice AI works, why it’s gaining traction, and what the future holds for voice-first interactions.

“Identity must be a human right”. In this edition of Conversive Talks, we sit down with Gautam Hazari, CTO of Sekura.id, to explore the intersection of innovation, empathy, and digital trust. From the origins of mobile identity to the ethical use of AI in fraud prevention, Gautam shares why humanising technology isn’t just a philosophy, it’s a necessity. With insights on the future of agentic AI, passwordless authentication, and the power of telco APIs, this conversation is a deep dive into the future of secure, inclusive digital experiences.

Customer expectations are evolving fast, and personalization alone can’t keep up. We’re entering the era of predictive customer experience, where AI doesn’t just react to behavior but anticipates needs, intent, and potential issues before they arise. From Netflix’s tailored thumbnails to Uber’s destination predictions and Starbucks’ location-based offers, top brands are already turning foresight into loyalty. This blog explores how predictive CX is redefining support, marketing, and product engagement, and why being proactive, not just personalized, is now the true competitive edge.

James Williams, the force behind MrConnectivity, brings over 30 years of experience in telecoms, mobile messaging, and fraud prevention to this insightful conversation. From the evolution of A2P SMS and CPaaS to the future of mobile intelligence and regulation, James offers sharp, no-nonsense perspectives that challenge the status quo. Whether you're a telecom veteran or a tech enthusiast, this wide-ranging interview is packed with actionable insights and industry wisdom.

As AI becomes a bigger part of customer experience, trust and ethics matter more than ever. This post explores how businesses can use AI responsibly to build lasting customer relationships.

In this guide, we break down what omnichannel really means, how it's different from multichannel, and why it's now essential for customer satisfaction, loyalty, and growth. You’ll also explore real-world examples and see how platforms like Conversive help businesses deliver unified, AI-powered engagement at every touchpoint.

In this candid conversation, Uroš Mijatović, COO of Mitto, reveals the human side of tech leadership, where managing energy is just as vital as managing operations. From the staying power of SMS to the promise of AI-driven omnichannel experiences, Uroš shares sharp insights on customer engagement, RCS misconceptions, and building meaningful moments through messaging. Dive in to explore what really powers modern communication.

Basic RCS is transforming business messaging by combining the familiarity of SMS with modern features like verified branding, enhanced security, and real-time engagement insights. Learn why it’s the ideal first step toward rich messaging, and how it can help brands and aggregators reduce fraud, boost trust, and elevate customer communication, based on insights from the Mobile Ecosystem Forum’s May 2025 Positioning Paper.

Delivering great customer service isn't optional anymore; it’s a competitive advantage. But businesses still fall into common traps like over-automation, ignoring feedback, or failing to personalize interactions. This article outlines 20 real-world pitfalls in customer experience; and how AI, when applied thoughtfully, can help fix them without losing the human touch.

AI Copilots and AI Agents are reshaping how businesses operate, but they serve fundamentally different roles. While Copilots assist users within workflows by offering real-time support and suggestions, Agents act independently, executing complex tasks without human input. In this article, we break down the key differences between the two, explore real-world use cases, and help you decide which approach best fits your business goals.

AI is reshaping the customer journey by addressing fragmented experiences, automating interactions, and personalizing every touchpoint. This article explores how businesses can use AI to improve customer retention, enhance satisfaction, and create smarter, more seamless experiences across the entire journey.

AI agents are redefining customer experience by going beyond the limits of traditional chatbots. This article explores how AI agents automate support, empower human teams, and deliver more personalized, efficient service at scale. Learn why CX leaders are making the shift and how you can get started.

A seasoned cybersecurity expert with deep expertise in telecom protocols and spam mitigation tactics, Manoj brings both strategic vision and hands-on technical insight to his role. Whether he's decoding the latest smishing campaign or speaking at global forums like the MEF Leadership Forum, Manoj is driven by one goal: to stay a step ahead in the ever-evolving cat-and-mouse game of telecom fraud.

Most customer journeys are designed like a checklist, which works in a linear mode: Awareness, consideration, conversion and eventually loyalty. But people don’t move in straight lines. They compare. They come back later. They click one thing, then go quiet for a week. AI agents make it possible to meet those people where they are, not where your roadmap hoped they’d be.

This guide is for businesses looking to make the most of 10DLC texting. By learning how it works, following helpful tips and teaming up with the right partners, enterprises can use 10DLC to improve customer connections, boost sales and create strong relationships. As messaging continues to change, 10DLC is set to be an important part of how businesses communicate in the future.

So if you’re building, managing, or just curious about agentic AI, here’s the takeaway: it’s not just a smarter chatbot. It’s a new kind of digital worker, one that plans, adapts and acts with some independence. Used well, it can make our digital lives a whole lot smoother.

We sat down with Viren Baid, one of its co-founders, who also happens to be the Head of Product, to talk about the journey from burning out on redundant calls to building a voice-enabled workforce that’s changing the game. From MVP missteps to surprise praise from users, what follows is a refreshingly honest, insight-packed conversation about building with empathy, chasing clarity, and the occasional inspiration from scam call prank videos (yep, really).

Real-time messaging isn’t just a tool, rather it’s a strategy to build trust, boost engagement, and drive enrollments. Institutions that embrace AI-driven, omnichannel communication will be at the forefront of higher education innovation.

RCS Business Messaging is a powerful tool to stay ahead in today’s competitive messaging landscape. By integrating interactive product catalogs, real-time order tracking, personalized recommendations, AI support and automate cart recovery reminders businesses can transform their messaging into an engaging and customer-centric experience.

RCS messaging is transforming business communication with interactive features, branded messages, and multimedia support. However, challenges like carrier approvals, technical integration, and customer adoption slow down implementation. This guide explores how businesses can overcome these hurdles and how Conversive makes RCS deployment effortless.

Unlock faster, smarter customer interactions with Conversational AI. Learn how it boosts engagement, automates tasks, and outperforms traditional chatbots, no coding needed. Now’s the time to implement it, not later!

RCS is changing how businesses talk to their customers by fixing the problems with traditional text messages. It provides better security, allows for more interactive chats, and helps create personalized ads, making the experience more engaging and reliable for everyone. With these new features, businesses can connect better with their customers, increase sales, and strengthen their relationships. Don’t fall behind, get on board with the future of messaging!

The battle between RCS and WhatsApp is shaping the future of business messaging. While WhatsApp dominates with its vast user base and end-to-end encryption, RCS offers a native, carrier-backed alternative with rich media capabilities. Which platform is best for your business? Find out the key differences and strategic advantages in our detailed comparison.

RCS will come in handy as the Indian e-commerce market continues to evolve and adapt to changing consumer demands. With the industry projected to reach US$ 325 billion by 2030, experiencing significant growth, RCS will play a key role in enhancing customer engagement and driving business success.

Anand is all about making sure we meet regulatory standards while also building great relationships with A2P carriers to boost growth and streamline our operations. He’s really talented at managing partnerships, negotiating contracts and handling carrier operations, bringing a smart strategy to improve messaging capabilities across various industries.

The minimalistic text messaging is transforming towards more feature rich and interactive messaging tool. Today, the internet is not that expensive, data packs are cheaper and Wi-Fi is almost everywhere. So, users are automatically gravitating towards rich multimedia content, eventually, this trend is also seen entering the messaging landscape.

In hiring journey, communication isn't just important - its cornerstone of the process. For candidates like Noah, its not just a subject matter of a getting a “job” its also about feeling “valued and respected”. Their time is equally precious and should not be wasted. So, how to resolve this pressing issue?

Outdated spreadsheets, clunky CRM systems, and dozens of email threads became instrumental in pushing her to the brink of burnout. It was no longer just a question of hiring efficiency - Janine’s mental and emotional resilience was being tested.

Emails and phone calls were just not enough to meet her clients' expectations. Delays crept in, leaving her clients frustrated and costing her opportunities she couldn’t afford to miss. On top of that, everyone preferred instant, personalized responses on their mobile devices.

How can they remove over reliance on human skillsets, they always can't get star performers like Vivian? How can they be proactive like they were when they were started?

Discover how Rich Communication Services (RCS) revolutionizes messaging by offering rich media, real-time interactivity, enhanced security, and enterprise-ready features. Learn why RCS is the future of customer engagement and how it outshines SMS and MMS. Stay ahead with Conversive today!

Compare the best bulk SMS apps for 2025 to automate, personalize, and scale your business messaging. Discover top platforms for CRM, compliance, and multi-channel communication.