We launched SMS-Magic 15 years ago with a simple goal:

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Help business teams reach customers through SMS, inside the systems they already trust.

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Adoption followed quickly.

On Salesforce AppExchange, SMS-Magic established itself as a leader in business text messaging, delivering millions of messages across Sales, Service, Marketing, and Experience Clouds.

Embedded within Financial Services Cloud, Health Cloud, Education Cloud, and Real Estate CRM, SMS-Magic earned recognition in trust-critical sectors for its compliance-first design.

With end-to-end governance and support for TCPA, HIPAA, GDPR, and A2P 10DLC, these businesses could scale messaging with confidence. 

As we expanded across the broader sales and service stack to extend CRM with compliant, high deliverability messaging, the scope broadened. Customers were not asking us to send another message.

They wanted to move a case forward, route an inquiry, progress an application, confirm a visit, and close the loop.

They wanted to implement core relevant use cases and focus on outcomes.

We also expanded to more channels and more system integrations, including Zoho. In doing so, we evolved from a SMS point solution into a broader multichannel foundation built to deliver defined business outcomes. Our conversational interface became embedded across workflows, and the signal was clear. We were no longer a CRM messaging add-on. We were becoming the journey engine that moved customer moments toward measurable progress.

That realization sparked a shift. What began as custom implementations for our flagship customers - complex, multi-step communications stitched into case, service, and sales processes was distilled into product, baking in triggers, SLAs, escalations, routing, reporting, and audit trails to connect every message to a measurable moment in the journey.

Identity resolution, consent management, frequency controls, suppression policies, and full auditability moved from “features” to “foundations.”

With that foundation set, we invested to expand beyond text. A strategic acquisition in Voice AI (VoxGenie) accelerated our roadmap and deepened our engineering bench. Now, automation, agents (human and AI), and analytics operate together, so conversations can begin on WhatsApp, continue over SMS or web chat, escalate to voice, and back to messaging without losing context, consent, or continuity.

Today, that evolution has a name: Conversive

‍Conversive is a Conversational AI platform for high-stakes industries that helps teams manage complex customer journeys while preserving the essence of personalized engagement.

Conversive turns live events and enterprise data into timely, compliant, outcomes-driven conversations across channels, systems, and teams. 

What started as SMS-Magic - trusted messaging, embedded where work happens has grown into the platform that service-led, trust-critical businesses use to protect trust, strengthen relationships, and deliver outcomes at scale. The legacy isn’t just our history; it’s our operating advantage.

And it’s why Conversive is built to power the next decade of customer experience.

‍SMS-Magic is now represented under the Conversive brand. ‍

This is a platform-alignment transition intended to provide a consistent experience for our customers. To ensure clarity across product interfaces and documentation, the following naming conventions apply:

• SMS-Magic experience for Salesforce will be rebranded as Conversive for Salesforce
• SMS-Magic experience for Zoho will be rebranded as Conversive for Zoho

In all cases, they refer to the same underlying product capabilities and workflows, now organized under the brand Conversive.

What is not changing

Your messaging workflows, templates, automations, compliance controls, and day-to-day usage remain in place and will continue working in the same environment, with the same operational continuity.

What this means going forward

As we expand into more connected systems, new integrations will be introduced through the Conversive platform, while your existing setup continues unchanged.