Earlier this year, SMS Magic became Conversive—a name that better reflects how the product is used today. What began as dependable Salesforce messaging has grown into an engagement layer teams rely on across teams, systems, orgs and more.

Throughout 2025, our work on Conversive (formerly SMS Magic) for Salesforce focused on one thing: supporting teams as engagement volumes and operational complexity increase. We concentrated on making Salesforce-driven messaging easier to manage across environments, safer to operate under compliance requirements, and simpler to maintain over time—especially for admins and power users responsible for keeping everything aligned.

Before we look ahead, a quick but important reminder.

End of Support for SMS Magic Converse v1.69 and Below

‍Starting July 2026, we’ll discontinue support for Converse v1.69 and earlier. These versions rely on older Salesforce APIs and authentication models that no longer meet today’s security and performance standards. To stay compatible with future Salesforce releases—and to access everything introduced this year—we recommend upgrading to Converse v1.75 or above.

To schedule your upgrade, drop us a line at care@screen-magic.com.

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What We Shipped in 2025 (and Why It Matters)

A More Powerful, Admin-Friendly Workspace

As Salesforce environments multiply, messaging setups tend to drift. This year, we focused on giving admins tighter control—without adding overhead.

Sync Messaging Setup Across Salesforce Orgs

You can now replicate messaging content, conversation settings, and compliance configuration across Salesforce orgs with a single click—saving hours of manual rework and reducing configuration drift.

This applies to:

• Message Object Configurations (MOCs): phone field mapping, opt-out logic, duplicate prevention
  
• Multichannel Compliance Settings: Double Opt-In, message sources, keywords, confirmation flows
  
• Conversation Settings: layouts, Unicode handling, message limits, internal notes, assignment logic, resend rules
  
  

📽️ See how it works →

Note: Source and target orgs should run the same major Converse version (v1.75+ recommended) to ensure full parity.

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Move Users and Teams Without Breaking Access

You can now move users between master and child accounts while preserving roles, permissions, and access—no reconfiguration, no downtime, no broken workflows.

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Declutter Workspace and Reclaim Resources

Admins can finally clean house without fear:

• Remove unused sandboxes and automatically reclaim sender IDs and messaging credits
• Pin frequently used sandboxes so your workspace stays consistent across logins

Small changes, but they add up to a calmer, more predictable admin experience.

HIPAA-Compliant Rich Media Texting

Care teams coordinating with patients, partners, or vendors can now have media-rich exchanges without compromising HIPAA compliance by storing media directly in Salesforce. 

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Voice AI, Now Available in Salesforce

Some conversations don’t need a human to start them.

With Conversive (formerly SMS Magic), Salesforce teams can now use multilingual Voice AI to place and handle calls automatically—confirming details, following up, answering common questions, or routing customers when escalation is needed. The AI speaks naturally, understands responses, and knows when to hand off to a human. Every call is logged back to Salesforce with transcripts and summaries, so outcomes—not just call logs—become part of the customer record.

For teams handling high-volume follow-ups, service coordination, or time-sensitive outreach, Voice AI turns calls from a bottleneck into an operational advantage.

👉 To try this for your org, reach out to your CSM or contact us at sales@screen-magic.com.

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Coming Soon: Group Texting

Some workflows simply don’t fit into one-to-one messaging.

Soon, we’re introducing Group Texting—designed for real-world coordination where multiple people need to stay in sync. No more forwarding messages, juggling parallel chats, or manually keeping stakeholders aligned. For teams in real estate, finance, service, logistics, and operations, Group Texting creates a single place to coordinate fast-moving, multi-party conversations—right where work already happens.

👉 Curious how multi-party conversations would work in your Salesforce org? Talk to your CSM or send us a line at care@screen-magic.com to learn more.

From Here

As engagement volumes grow, the advantage doesn’t come from doing more—it comes from knowing your systems will hold. In 2025, we focused on making Salesforce-based engagement something teams can rely on as part of everyday execution: consistent across orgs, clear in how it behaves, and capable of supporting real customer work without friction.

That clarity is what the shift to Conversive represents, and it’s what guides what comes next. As teams expand how they engage—across channels, formats, and use cases—the goal remains the same: keep conversations dependable, coherent, and firmly grounded in the context of CRMs.

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P.S. We’re bringing these exciting updates and more to Sydney for the February 2026’s Agentforce World Tour. Reach out to your CSM to talk through how this shows up in your Salesforce org.